The Seven Universal Styles in Image Consulting

In image consulting , the Seven Universal Styles are an essential tool for understanding how each person expresses themselves through their way of dressing. More than trends or ready-made patterns, they translate each individual's visual language —what communicates their essence even before they are

a word to be said.

This concept was systematized by Alyce Parsons in StyleSource: The Power of the Seven Universal Styles and is still one of the most widely used methodological bases in image consulting around the world.

How we apply styles in consulting

During the consultation, a style test is performed to reveal each client's predominant and complementary styles. This knowledge is essential because it guides the entire process in a personalized way , ensuring that clothing, accessories, and even makeup choices align with each client's identity, routine, and image desires .

It's important to emphasize: there's no "right" or "wrong" style. The key is to dress authentically , in tune with who you are and the message you want to convey. Each person can have a predominant style and combinations of secondary styles, creating a unique identity.

The Seven Universal Styles

1. Classic / Traditional – organization, credibility and professionalism.

   • Clothing: tailored, shirts, pencil skirts, neutral colors.

   • Accessories: discreet, timeless, in metal or pearls.

2. Sporty / Natural – practicality and comfort.

   • Clothes: jeans, t-shirts, knitwear, loose styles.

   • Accessories: backpacks, sneakers, unstructured bags.

3. Elegant / Refined – subtle sophistication and harmony.

   • Clothing: fitted cuts, fine fabrics, neutral palette.

   • Accessories: discreet, sophisticated, minimalist.

4. Romantic – delicacy and femininity.

   • Clothing: full skirts, light dresses, lace, pastel colors.

   • Accessories: bows, pearls, delicate jewelry.

5. Sexy / Seductive – self-confidence and presence.

   • Clothing: fitted pieces, balanced necklines, subtle transparencies.

   • Accessories: high heels, structured bags, striking makeup.

6. Creative – originality and freedom.

   • Clothes: mix of prints, different cuts, unusual combinations.

   • Accessories: maxi necklaces, statement bags, handmade pieces.

7. Dramatic / Urban – impact and modernity.

   • Clothing: structured design, intense colors, asymmetrical cuts.

   • Accessories: large, geometric, eye-catching.

My difference: technique with hospitality

In my work, I combine high technical knowledge — based on authors such as Alyce Parsons, Philip Hallawell (visagism) and Johannes Itten (color theory) — with an attitude of acceptance and respect . There are no judgments, impositions or public exposure: each process is conducted in a low profile manner, so that you feel safe and comfortable exploring your identity.

Conclusion

The Seven Universal Styles are not meant to label, but to guide conscious choices. By knowing your predominant style and its complementary ones, you learn to use clothes and accessories as tools of personal expression — conveying authenticity, confidence, and identity in every detail.