What is Image Consulting and why do it?

Image consulting is a personalized process that goes far beyond choosing beautiful clothes. It's a journey of self-discovery and visual strategy that connects appearance, lifestyle, goals, and personality.

More than just aesthetics, it's a form of nonverbal communication : your image conveys messages before you even speak. And when these messages are in tune with who you are, everything becomes clearer, more coherent, and more confident.

Technical tools we use

🔹 Biotype analysis Identifies proportions, lines and shapes of the body, indicating models and cuts that create visual harmony.

🔹 Personal coloring Based on Johannes Itten's color theory and modern measurement systems such as CIELAB (CIE 1976 L*a*b*) , it reveals palettes that naturally enhance your skin, eyes and hair.

🔹 Visagism Concept introduced by Fernand Aubry and developed by Philip Hallawell , which studies the lines and shapes of the face to align haircuts, eyebrow design, makeup and accessories with its essence and message.

🔹 Seven Universal Styles Created by Alyce Parsons , they serve as a map of predominant and complementary styles, helping to translate your visual identity without labels, but with authenticity.

My difference

Throughout this journey, I bring not only high technical knowledge in the main image consulting methodologies, but also an attitude of acceptance, respect, and active listening . Here, there are no judgments or comparisons — each process is unique and designed to reflect your essence.

Another key point is confidentiality : your process will not be exposed on social media or shared without your consent. The focus is on you and building an image that reflects the best version of you, in an intimate, safe, and discreet way.

Practical benefits

• Build a visual identity consistent with your personality and goals.

• Learn how to put together looks that enhance your body and essence.

• Save time and money by avoiding impulse purchases.

• Strengthen self-esteem and convey confidence in different contexts, from professional to social.

Furthermore, psychology studies show that what we wear influences not only how we are perceived, but also how we feel and behave—a phenomenon known as enclothed cognition . Research on first impressions confirms that within seconds, your image already communicates a lot about you.

Much more than just a wardrobe

An image consultancy isn't about changing who you are. It's about expressing your identity with intention and harmony , using clothing, colors, and accessories as tools for personal communication.

More than a service, it is a building partnership : with technique, acceptance and respect, without judgment and without exposure.

References for those who want to learn more

• Parsons, Alice. StyleSource: The Power of the Seven Universal Styles for Women and Men .

• Itten, Johannes. The Art of Color / The Elements of Color .

• CIE (Commission Internationale de l'Éclairage). Colorimetry – Part 4: CIE 1976 L*a*b* .

• Hallawell, Philip. Integrated Visagism: Identity, Style and Beauty .

• Adam, Hajo; Galinsky, Adam. Enclothed Cognition . Journal of Experimental Social Psychology , 2012.

• Ambady, Nalini; Rosenthal, Robert. Thin slices of expressive behavior as predictors of interpersonal consequences . Psychological Bulletin , 1992.