top of page

Why reading and understanding clothing labels is essential for your personal image

Clothing labels are not just a legal requirement — they contain valuable information about a garment’s composition, care, and durability. Learning to interpret them is an act of image intelligence: it influences both your appearance and how you communicate care and consistency through what you wear.



🩵 1. What clothing labels actually tell you

According to the Brazilian Consumer Institute (IDEC) and standard ABNT NBR 16365:2015, every label must include:

  • Textile composition: percentage of each fiber (e.g., 70% cotton, 30% polyester);

  • Care instructions: washing, drying, and ironing symbols;

  • Country of origin;

  • Manufacturer/importer identification.

This information reveals how the fabric behaves in use and maintenance.Natural fibers favor comfort and drape; synthetic ones offer practicality, durability, and lower cost.


🌿 2. Fabric composition directly affects your non-verbal communication

Each fiber has its own visual language:

Fiber type

Examples

Visual message

Natural

Cotton, linen, silk, wool

Communicate naturalness, sophistication, subtle elegance, and comfort

Artificial (regenerated)

Viscose, modal, lyocell

Express fluidity, lightness, and movement

Synthetic

Polyester, acrylic, nylon

Convey practicality, technology, sportiness — but may look artificial when overused

Knowing the difference helps you align your image with your intention — whether softer and organic, or more modern and functional.


🧺 3. How to interpret care symbols

These small icons — standardized by ISO 3758 — work as a visual care manual.Here’s a practical guide:

Symbol

Meaning

Practical tip

🧼 Tub with water

Machine wash

Numbers indicate max temperature; a hand means hand wash only.

🚫🧼 Tub with X

Do not wash

Dry clean only.

🔺 Triangle

Bleach allowed

If crossed out, do not use bleach.

🧴 Circle

Dry clean

Letters (P, F, W) indicate solvent type.

🌬️ Square with circle

Tumble dry allowed

Dots indicate temperature level.

🚫🌬️ Square with X

Do not tumble dry

Air dry in the shade.

🔥 Iron

Can be ironed

Dots indicate temperature (1=low, 2=medium, 3=high).

🚫🔥 Iron with X

Do not iron

Heat may damage the fabric.

Understanding these symbols prevents shrinkage, stains, and deformation — ensuring a well-kept, polished appearance.


💰 4. Cost vs. benefit: a smart perspective on your investment

The most expensive fabric is not always the best.100% natural fabrics like linen and silk are costly but long-lasting when properly cared for.Blends (such as cotton + elastane or viscose + polyester) balance comfort and durability.Fully synthetic fabrics, though cheaper, tend to trap odors and lose appearance faster.

Reading the label promotes conscious, strategic consumption: you know what you’re buying and can decide whether the cost is worth it in terms of image and longevity.


🩶 Conclusion

The label is your garment’s technical manual — and a guide to self-care.Reading and interpreting its information shows respect for your image and your investment.Those who understand what they wear, communicate competence and aesthetic awareness.



Michele Trancoso’s Tip

“Before buying, touch the fabric and read the label. Make sure the composition makes sense for your lifestyle, routine, and image goals. Smart consumption starts with information — and the label is your best source.”

Comments


bottom of page